GETTING THE MOST FROM TRAFFIC EXCHANGES

GETTING THE MOST FROM TRAFFIC EXCHANGES
BY: BRIAN PRATT
if you are a new to web site promotion or an
experienced campaigner, you should include
TRAFFIC EXCHANGES AS PART OF YOUR MARKETING
plan.

WHEN YOU JOIN A TRAFFIC EXCHANGE YOU AGREE TO
surf other peoples pages and in return, they
will surf yours.

traffic exchanges have been around for a while
now, with the largest ones numbering subscribers
IN THE TENS OF THOUSANDS. SO SUBMITTING YOUR
webpage to a traffic exchange will potentially
give it exposure to a large number of people.

there are basically two types of exchanges,
manual surf and auto surf. with the manual surf
EXCHANGE YOU CLICK THROUGH WEBSITES. THE
autosurf site presents pages to you
automatically without the need to click.

some of the advantages of traffic exchanges are
as follows:

1. a cheap and often free method of sending
traffic to your website. this can help with your
PAGE RANK

2. the traffic you generate arrives almost
INSTANTLY

3. some exchanges allow the surfer to choose an
AD WHICH IS ASSOCIATED WITH PAGES THEY VIEW.
this is a good way of testing your copy before
you spend money placing it in the outside world.

4. most traffic exchanges allow you to build a
down line by referring others to them. you
USUALLY GET CREDIT FOR THEIR ACTIVITY, AND OVER
time your traffic becomes almost solely
generated by the efforts of others.

5. you will be exposed to a lot of products and
services you wouldn't normally see, which means
YOU WILL HAVE A BETTER APPRECIATION OF YOUR
market and you will pick up some good ideas
about promoting your product.

there are some downsides too:

THE PEOPLE SURFING THESE PROGRAMS ARE MAINLY
interested in promoting their own page - not
looking at yours. this means that you will need
TO GENERATE A LOT MORE HITS FOR EACH SALE.

when you start out you can spend long hours
GENERATING TRAFFIC FROM YOUR OWN SURFING.

here are some suggestions for getting the most
OUT OF TRAFFIC EXCHANGES:

1. join the big ones. you will get your page to
A WIDER AUDIENCE IF YOU DO

2. join manual surf exchanges. your page is more
LIKELY TO BE READ.

3. find one with a surf ratio of 2:1 or better.
WHAT THIS MEANS IS THAT FOR EVERY 2 PAGES YOU
surf your site is viewed once.

4. JOIN ONE WHERE YOU GET CREDIT (CLICKS/MONEY)
for the activity of those you have referred.
this allows you to generate lots of free traffic
AS YOU REFER MORE AND MORE PEOPLE

5. join one that's been around for a while. your
GOING TO PUT A LOT OF WORK INTO GROWING YOUR
client base here, if they have been in business
for a while (more than 2 years) they have a
BETTER CHANCE OF LASTING THE NEXT TWO.

6. join as a free member first, until you
UNDERSTAND ENOUGH ABOUT THE PROGRAM TO DECIDE IF
the paid benefits are worth your while.

7. JOIN TWO PROGRAMS (BUT NO MORE) TO BEGIN
with. this way you can allocate some of your
traffic to promoting each exchange to the others
CUSTOMER BASE. IN THIS WAY YOU WILL GROW YOUR
down line and the amount of traffic you get for
free.

8. join at least one which allows the surfer to
choose the pages they view by selecting an ad
ASSOCIATED WITH THE PAGE. THIS WILL GIVE YOU A
valuable insight to the effectiveness of you ad
copy. trafficswarm is run this way.

9. take advantage of your surfing time. take
note of the pages you view and the reasons that
THAT MADE IT ATTRACTIVE OR NOT TO YOU.

10. the pages you select to promote must convey
THEIR MESSAGE AT A GLANCE AND IDEALLY SHOULD
contain a free offer (ebook, ezine sign up).
your objective should be to encourage the surfer
TO FIND OUT MORE, SETTING UP A FUTURE SALE

with this information you will get the more
VISITORS AND CUSTOMERS TO YOUR WEBSITE. OVER
time you traffic exchange program will feed
itself to provide free traffic forever.

here's to your success!

ABOUT THE AUTHOR:
brian pratt is a 46 year old new zealander. he
owns a plug-in profit site at
HTTP://WWW.BESTREALINCOME.COM [2]YOU CAN CONTACT
brian at support@bestrealincome.com

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