HOW TO START AN INTERNET BUSINESS

HOW TO START AN INTERNET BUSINESS...HOW TO START AN INTERNET BUSINESS...HOW TO START AN INTERNET BUSINESS

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HOW TO GENERATE WEB SITE TRAFFIC FOR FREE?

HOW TO GENERATE WEB SITE TRAFFIC FOR FREE?...HOW TO GENERATE WEB SITE TRAFFIC FOR FREE?...HOW TO GENERATE WEB SITE TRAFFIC FOR FREE?

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HACKERS AND HOAXES

HACKERS AND HOAXES...HACKERS AND HOAXES...HACKERS AND HOAXES

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GETTING THE MOST FROM TRAFFIC EXCHANGES

GETTING THE MOST FROM TRAFFIC EXCHANGES
BY: BRIAN PRATT
if you are a new to web site promotion or an
experienced campaigner, you should include
TRAFFIC EXCHANGES AS PART OF YOUR MARKETING
plan.

WHEN YOU JOIN A TRAFFIC EXCHANGE YOU AGREE TO
surf other peoples pages and in return, they
will surf yours.

traffic exchanges have been around for a while
now, with the largest ones numbering subscribers
IN THE TENS OF THOUSANDS. SO SUBMITTING YOUR
webpage to a traffic exchange will potentially
give it exposure to a large number of people.

there are basically two types of exchanges,
manual surf and auto surf. with the manual surf
EXCHANGE YOU CLICK THROUGH WEBSITES. THE
autosurf site presents pages to you
automatically without the need to click.

some of the advantages of traffic exchanges are
as follows:

1. a cheap and often free method of sending
traffic to your website. this can help with your
PAGE RANK

2. the traffic you generate arrives almost
INSTANTLY

3. some exchanges allow the surfer to choose an
AD WHICH IS ASSOCIATED WITH PAGES THEY VIEW.
this is a good way of testing your copy before
you spend money placing it in the outside world.

4. most traffic exchanges allow you to build a
down line by referring others to them. you
USUALLY GET CREDIT FOR THEIR ACTIVITY, AND OVER
time your traffic becomes almost solely
generated by the efforts of others.

5. you will be exposed to a lot of products and
services you wouldn't normally see, which means
YOU WILL HAVE A BETTER APPRECIATION OF YOUR
market and you will pick up some good ideas
about promoting your product.

there are some downsides too:

THE PEOPLE SURFING THESE PROGRAMS ARE MAINLY
interested in promoting their own page - not
looking at yours. this means that you will need
TO GENERATE A LOT MORE HITS FOR EACH SALE.

when you start out you can spend long hours
GENERATING TRAFFIC FROM YOUR OWN SURFING.

here are some suggestions for getting the most
OUT OF TRAFFIC EXCHANGES:

1. join the big ones. you will get your page to
A WIDER AUDIENCE IF YOU DO

2. join manual surf exchanges. your page is more
LIKELY TO BE READ.

3. find one with a surf ratio of 2:1 or better.
WHAT THIS MEANS IS THAT FOR EVERY 2 PAGES YOU
surf your site is viewed once.

4. JOIN ONE WHERE YOU GET CREDIT (CLICKS/MONEY)
for the activity of those you have referred.
this allows you to generate lots of free traffic
AS YOU REFER MORE AND MORE PEOPLE

5. join one that's been around for a while. your
GOING TO PUT A LOT OF WORK INTO GROWING YOUR
client base here, if they have been in business
for a while (more than 2 years) they have a
BETTER CHANCE OF LASTING THE NEXT TWO.

6. join as a free member first, until you
UNDERSTAND ENOUGH ABOUT THE PROGRAM TO DECIDE IF
the paid benefits are worth your while.

7. JOIN TWO PROGRAMS (BUT NO MORE) TO BEGIN
with. this way you can allocate some of your
traffic to promoting each exchange to the others
CUSTOMER BASE. IN THIS WAY YOU WILL GROW YOUR
down line and the amount of traffic you get for
free.

8. join at least one which allows the surfer to
choose the pages they view by selecting an ad
ASSOCIATED WITH THE PAGE. THIS WILL GIVE YOU A
valuable insight to the effectiveness of you ad
copy. trafficswarm is run this way.

9. take advantage of your surfing time. take
note of the pages you view and the reasons that
THAT MADE IT ATTRACTIVE OR NOT TO YOU.

10. the pages you select to promote must convey
THEIR MESSAGE AT A GLANCE AND IDEALLY SHOULD
contain a free offer (ebook, ezine sign up).
your objective should be to encourage the surfer
TO FIND OUT MORE, SETTING UP A FUTURE SALE

with this information you will get the more
VISITORS AND CUSTOMERS TO YOUR WEBSITE. OVER
time you traffic exchange program will feed
itself to provide free traffic forever.

here's to your success!

ABOUT THE AUTHOR:
brian pratt is a 46 year old new zealander. he
owns a plug-in profit site at
HTTP://WWW.BESTREALINCOME.COM [2]YOU CAN CONTACT
brian at support@bestrealincome.com

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BUILD TRUST THROUGH EZINE ARTICLES

BUILD TRUST THROUGH EZINE ARTICLES
BY: TIMOTHY WARD
people are by nature untrusting. we start out as
children trusting any and everyone but as the
YEARS ROLL BY AND THE HEARTACHES MOUNT WE LEARN
to trust fewer and fewer people. i have a saying
that i've lived by for many years: 'trust
NO ONE BUT YOUR MAMA-AND KEEP ONE EYE ON HER'. I
know it sounds a bit paranoid but it makes my
point. you have to be very careful who you allow
YOURSELF TO TRUST.

hopefully, one of the first lessons we learned
ONLINE WAS TO BE EVEN MORE CAUTIOUS OF WHO WE
trust. cyberspace is full of cheats, thieves and
swindlers. and for every outright criminal on
THE INTERNET THERE ARE TEN INDIRECT CRIMINALS
who'd say and do almost anything to get you to
buy from them. we all get bombarded with this
DISHONESTY EVERY TIME WE LOG ONTO THE WORLD WIDE
web. so how can those of us who are honest stand
out in the crowd?

simple: by gaining the websurfer's trust.

I'VE FOUND A GREAT WAY TO EARN TRUST ONLINE IS
through writing articles. when you write an
article you give readers a chance to form an
OPINION ABOUT YOU. IF WHAT YOU'VE WRITTEN MAKES
sense then people will generally form a good
opinion about you. and any opinion formed about
YOU TRANSFERS TO YOUR WEBSITE AND ALL PRODUCTS
offered on it. now imagine what happens if
someone reads 3 or 4 of your articles. not only
DO THEY GAIN VALUABLE
information but there's also a relationship
growing
YOU AND THE READER. AND WHAT IS THE BASIS FOR
any relationship? you guessed it: trust.

SO TAKE A BREAK FROM SURFING THE NET AND START
writing an article about your website or some
related topic. not only
CAN THIS ARTICLE DRUM YOU UP SOME EXTRA TRAFFIC,
it can also help you to gain the trust of your
readers. and trust goes a long way in
CYBERSPACE.

about the author:
TIMOTHY WARD MODERATES FREE EZINE ARTICLES, AN
announcement list for quality ezine articles.
all writers are encouraged to join and promote
THEIR WORK. VISIT:
http://www.ezinearticles.eshire.net [2]

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5 GOOD REASONS FOR USING YAHOOGROUPS TO START

5 GOOD REASONS FOR USING YAHOOGROUPS TO START
YOUR OWN EZINE
by: silvia hartmann
list servers and list serving software can be a
TOTAL NIGHTMARE. TRUST ME, I KNOW ...

if you are new to internet marketing, or just
NEW TO THE WAY OF WEB BUSINESS, AND THERE'S ALL
these other things to learn and think about,
there are five very good reasons to leave
COMMERCIAL LIST SERVING SOFTWARE SYSTEMS ALONE
for now and simply use a yahoogroup to do all
the work for you.

1. everybody knows ...

.. WHAT A YAHOOGROUP IS, AND EVEN IF THEY
don't, they'll soon pick it up. by using
yahoogroups, you are tapping into a long, long
ESTABLISHED INSTITUTION THAT IS GLOBALLY KNOWN
and trusted; this will make it much easier to
get people who don't really know you yet to
SUBSCRIBE TO YOUR EZINE OR NEWSLETTER.

2. yahoogroups are very easy.

even for absolute beginners, yahoogroups are
easy to set up and easy to manage. you don't
HAVE TO WORRY ABOUT THE VAGARIES OF AOL EMAILS,
double opt in procedures, anti-spam
declarations, unsubscription features or any of
IT, IT'S ALL TAKEN CARE OF FOR YOU. THEY ALSO
come with little sign up boxes and buttons, and
the admin interface, although not exactly
INTUITIVE, CAN SOON BE WORKED OUT BY TRIAL AND
error.

3. YAHOOGROUPS MESSAGES DON'T GET CAUGHT IN SPAM
filters.

SPAM FILTERS ARE THE SCOURGE OF EZINES AND EMAIL
delivery. when you send your messages via the
yahoogroups delivery system, this is not a
PROBLEM; AS YAHOO IS SUCH A MEGA BEAST, IT HAS
its own exceptions in mostly all spam filters
known to mankind and your messages will at least
REACH THEIR INTENDED RECIPIENTS.

4. yahoogroups have useful extra features.

you can do a lot with a yahoogroup if you are
willing to spent some time on it. weblinks, an
ATTRACTIVE GROUP PAGE, BOOKMARKS, FILE DOWNLOADS
and more are all available for the beginner web
entrepreneur to optimise and use, easily at
THAT.

5. yahoogroups are free.

alright, so the group messages carry third party
advertising, but that is a very small price to
PAY FOR ACCESS TO A SYSTEM THAT CAN EASILY AND
very elegantly serve hundreds of thousands of
messages, that is reliable and steady and so
WELL KNOWN. OTHER THAN THAT, THERE ARE NO SET UP
fees, no ongoing charges, and it's there for you
whenever you want it.

once you are ready to do so, you can export your
list and put it on your own personal commercial
LIST SERVER SYSTEMS, COMPLETE WITH TECHNICIANS
who take care of everything behind the scenes -
until then, and if you haven't done this before,
TO SIMPLY USE YAHOOGROUPS FOR EZINE DELIVERY IS
a really good way to get started with your ezine
and to build up your subscriber base.

about the author:
silvia hartmann is the author of mindmillion.
YOU CAN GET A GREAT FREE WEALTH BOOSTER COURSE
written by silvia at http://mindmillion.com/60/
[2]

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5 CRITICAL PROMOTION MISTAKES PEOPLE MAKE WITH

5 CRITICAL PROMOTION MISTAKES PEOPLE MAKE WITH
ARTICLES

15 WAYS TO PROMOTE ELEARNING PROGRAMS

15 WAYS TO PROMOTE ELEARNING PROGRAMS
BY: CATHERINE FRANZ
pre-note: in this article, teleclass is an
example used to
ILLUSTRATE ONE TYPE OF ELEARNING MARKET. THE
tips work the
same for other elearning programs, including,
BUT NOT
limited to, teleseminars and ecourses.

IN THE MID-1990S, THE TELECLASS FORMAT BEGAN AND
was named,
distance learning. during these early years,
LEARNING
institutions, particularly universities, were
chief users of
THIS FORMAT. MAINLY DUE TO THE LARGE EQUIPMENT
investment
needed at that time. now, due to technology
CHANGES AND
cost reduction, people can give and attend
eprograms without
LEAVING THEIR CHAIR OR SELLING THEIR FIRST
child. no
parking challenges, auto expenses, or travel
TIME REQUIRED.
another benefit to learning by phone is that
your listening
SKILLS WILL REACH NEW HEIGHTS QUICKLY.

in 2003, technology allowed a single conference
LINE TO
expand from 30 to 150 participants per line.
affordable
CONFERENCE LINES WERE PREVIOUSLY ONLY AVAILABLE
in certain
states, florida and nevada. now other states,
LIKE NEW
york, are jumping in on this bandwagon with
affordable
RATES.

currently, a 24/7 conference line, is available
TO RENT
around $600 a year. an alternative is to rent
the line by
THE HOUR. THIS CAN RANGE BETWEEN $10 TO $20 PER
hour
depending on the service features desired. you
CAN ALSO
share a line with one or two others to reduce
your cost. i
RECOMMEND FINDING LINE-SHARE PARTNERS WHO ARE IN
other time
zones, it makes sharing easier.

zero-cost teleconference lines at available at
http://www.mrconference.com and by other
VENDORS. MOST OF
these services have flaws that range from
automatic
DISCONNECT IF NO VOICE IS DETECTED EVERY 8 TO 10
minutes, to
being blocked from entering the call because of
OVERSTRESSED
lines. i recommend the leader dialing in 5 to 10
minutes
EARLY TO SECURE THE LINE, HOWEVER, THIS DOESN'T
mean that
all participants may not experience over
TRAFFICKED BUSY
signals.

ACTUALLY, TELEPROGRAMS WILL NOT TAKE THE PLACE
of "being
there" for all people. the skills and experience
OF THE
teleclass leader or host can also make or break
the learning
EXPERIENCE. THERE ARE JUST AS MANY TELECLASS
leader styles
as people. if you have never experienced a
TELECLASS, I
recommend attending four or five before deciding
if the
FORMAT IS OR ISN'T FOR YOU.

15 tips to help promote your elearning programs

1. if you produce your own enewsletter,
electronic
NEWSLETTER, OR EZINE, ELECTRONIC MAGAZINE, OR
printed
newsletter, add an elearning announcement
SECTION.

2. contact other newsletter editors and ask to
HAVE YOUR
program announced in their issue. you can swap
ad space,
YOUR AD FOR THEIR AD, EXCHANGE AD SPACE FOR
participation,
offer a commission option, purchase the ad, or
PAY PER
click-through. i don't recommend paying for
click-throughs
UNLESS EXCELLENT TRACKING SYSTEMS ARE IN PLACE.
in order to
attract, make sure their target market and yours
MATCH.

3. you can also use pay-per-click through search
ENGINES
like google's adword program. if you go this
route, i
SUGGEST YOU PURCHASE AN AD ANALYZER SOFTWARE
(about $100) or
a service (average $19.95/month) to maximize
TIME AND REDUCE
mistakes.

4. PLACE NOTICES ALL OVER YOUR WEB SITE --
especially your
main page -- about the program. remember:
POSTING
announcement notices is actually passive
marketing. you
WILL STILL NEED TO PULL VISITORS TO THE SITE.

5. write and distribute internet articles on the
SAME
subject. unable to write, hire a ghostwriter.
allow four
TO TWELVE WEEKS FOR THIS PROCESS TO BEGIN
pulling visitors
to your website. the number of articles
DISTRIBUTED WILL
proportionally be your return. my low end
measurement has
BEEN: 1 ARTICLE = 10 VISITORS OR MORE = 8 NEW
enewsletter
subscribers = 1 sale. high end: 1 article = 350
NEW
visitors = 125 new subscribers = 10 sales. this
is now one
OF THE TOP FIVE INTERNET PROMOTION BUILDING
attractions.

6. SINCE EPROGRAMS DON'T REQUIRE PEOPLE TO BE
physically
present, attendance is now open internationally.
THUS, YOU
will want to distribute information about your
elearning
OPPORTUNITY GLOBALLY. FIND PLACES IN OTHER
english-speaking
countries like the united kingdom, canada,
AUSTRALIA, AND
new zealand. if you speak a foreign language,
you can even
OFFER THE SAME PROGRAM IN THAT LANGUAGE. SPANISH
speaking
eprograms are in high demand.

7. mention your eprogram on other eprograms you
attend.
YOU CAN SLIP IT IN WITH A QUESTION OR WHEN
presenting your
personal information to the class.

8. add a promotional paragraph about the program
to all your
OUTGOING E-MAILS, CALLED SIGNATURES IN OUTLOOK.
choose html
design in your software and add a picture of the
LEADER/HOST
along with a link to where someone can register
or find out
ADDITIONAL INFORMATION.

9. join market-rich discussion lists,
BILLBOARDS, OR CHAT
rooms. if direct solicitation isn't permitted,
sell gently
THROUGH YOUR SIGNATURE OR INDIRECT QUESTIONS.

10. write a press release for each eprogram.
BECOME A
member of pr web http://www.prweb.com/.
membership is
FR*E*E. THIS NUMBER ONE WEBSITE ATTRACTS A VERY
high
percentage of media personnel.

11. accumulate a list of all the local
newspapers that offer
FR*E*E COMMUNITY EVENT ANNOUNCEMENTS. INQUIRE
into their
deadline and submission requirements. you will
ALSO WANT TO
ask how can may confirm r

11 PROVEN METHODS FOR MAXIMIZING YOUR BUSINESS

11 PROVEN METHODS FOR MAXIMIZING YOUR BUSINESS
(WHILE YOU SLEEP) BY USING THE MAGIC OF
autoresponders
by: clifford mee
HAVE YOU EVER HEARD OF THE EXPRESSION, "YOU'LL
laugh all the way to the bank"?

WELL PEOPLE WHO'VE DISCOVERED THE MAGIC OF
autoresponders don't even do that anymore,
because when the money rolls in it's
AUTOMATICALLY SENT TO THEIR BANK ACCOUNTS...THEY
just laugh!

IF YOU DON'T KNOW WHAT AN 'AUTORESPONDER' IS,
it's simply an 'email automatic responder'.

BUT THE SIMPLICITY STOPS THERE, BECAUSE
autoresponders are probably the single greatest
business innovation to happen since the birth of
THE INTERNET.

they have completely revolutionized what can be
DONE.

and you can use them too, to make an instant
IMPACT ON YOUR BUSINESS.

so here are eleven proven methods for maximizing
YOUR BUSINESS, EVEN WHEN YOU'RE FAST ASLEEP,
using the magic of autoresponders.

1. INSTEAD OF ANSWERING EVERY CUSTOMER QUESTION
that's sent to you, publish a "frequently asked
questions" using your autoresponder. this saves
YOU TIME, MONEY AND EFFORT.

2. use them like a library. make all your past
NEWSLETTERS OR PROMOTIONAL PIECES AVAILABLE FROM
your autoresponders. visitors appreciate having
access to your archives.

3. create an email training course in several
parts delivered by autoresponder. this
AUTOMATICALLY BUILDS A RELATIONSHIP WITH YOUR
prospects which positively influences their
decision to become your customers. to see an
AUTORESPONDER TRAINING COURSE IN ACTION SEND AN
email to trainingcourse@aweber.com and you'll
receive a course showing you the '20 quick tips'
ON HOW TO USE TRAINING COURSES TO INCREASE YOUR
traffic and sales.

4. COLLECT VALUABLE CUSTOMER SATISFACTION
information by publishing a survey via
autoresponder. people like to give their
OPINIONS AND YOU BENEFIT FROM THIS BY KNOWING
what your customers want.

5. PUBLISH REPORTS WITH YOUR AUTORESPONDER. THE
reports should be related to your business or
web site. giving away good content will quickly
INCREASE YOUR TRAFFIC. THIS GIVES YOU GREATER
exposure, makes you an instant authority and
ultimately results in more sales.

6. provide instant customer acknowledgement to
those who send you a message. let the
AUTORESPONDER MESSAGE REASSURE THEM YOU HAVE
received their message and when to expect your
reply.

7. offer an e-book through your autoresponder in
easy to read chapters. you could include
PROMOTIONAL RESOURCE LINKS COVERING EACH CHAPTER
of the book when delivered.

8. CREATE AN INDEX OF ALL THE INFORMATION WHICH
is available from your autoresponders. then set
this up as an autoresponder to enable your
CUSTOMERS TO RETRIEVE THE PARTICULAR INFORMATION
they are interested in.

9. PUBLISH A COMPLETE LIST OF ALL YOUR PRODUCTS
and services which you offer with their order
forms and other sales material. consider
INCLUDING A TIME SENSITIVE DISCOUNT COUPON CODE
in the autoresponder message to stimulate more
sales.

10. convert your entire web site into
autoresponder format. visitors may not want to
STAY ONLINE READING WEB PAGES. GIVE THEM THE
option of downloading all the information from
your autoresponder to print off and read at
THEIR LEISURE.

11. upload all your testimonials, endorsements
AND ARTICLES TO YOUR AUTORESPONDER IF YOU DON'T
have space in your advertising copy. the more
interactive you make the experience for your
PROSPECTS THE MORE SALES YOU WILL LIKELY MAKE.

now that you have eleven sure-fire ways to use
AUTORESPONDERS IN YOUR BUSINESS, THE MOST
pressing consideration is how to implement them
without it becoming a headache.

as with any vital business operation, rock solid
reliability is the most important factor when
CHOOSING WHAT KIND OF AUTORESPONDER SOLUTION TO
go for.

IN AUTORESPONDER TERMS THIS IS DELIVERABILITY OF
your messages and information. there's little
point using autoresponders if what you send out
ENDS UP IN A VIRTUAL BLACK-HOLE BECAUSE OF
vicious internet service providers' anti-spam
filters.

that's why when choosing how to implement
autoresponders in your business you must check
ON THE SOLUTIONS DELIVERABILITY.

it is the absolute key for a service you can put
YOUR TRUST IN.

10 HELPFUL TIPS FOR RUNNING A PROFITABLE WEB

10 HELPFUL TIPS FOR RUNNING A PROFITABLE WEB
SITE
by: dan brown
1. address your targeted audience on your
BUSINESS SITE. EXAMPLE: "WELCOME INTERNET
marketers". if you have more than one, address
them all.

2. make sure your content and graphics are
relevant to your web site's theme. you wouldn't
WANT TO USE A BIRD GRAPHIC ON A BUSINESS WEB
site.

3. ALERT VISITORS BY EMAIL WHEN YOU ADD NEW
content to your web site. this will remind
people to revisit your web site.

4. offer a way for visitors to contact you on
each web page. list your email address, fax
NUMBER AND PHONE NUMBER.

5. give people the option of viewing your web
SITE OFFLINE. OFFER IT BY AUTORESPONDER OR
printer friendly version.

6. MAKE SURE A LEAST 50F YOUR CONTENT IS
original. the other option is to offer something
else original other than content, like software
OR AN ONLINE UTILITY.

7. offer your visitors incentives for revisiting
YOUR WEB SITE. YOU COULD GIVE THEM NEW CONTENT,
ebooks, software, ezine, etc.

8. PUBLISH A FAQS FOR YOUR BUSINESS, PRODUCT AND
web site. they could have questions about
multiple parts of your business.

9. make sure all links on the navigational bar
are clickable. if people can't get to where they
WANT TO GO, THEY WILL LEAVE.

10. organize you web site in logical and
PROFITABLE SEQUENCE. YOU DON'T WANT TO GIVE A
freebie before they learn about the product(s)
you're selling.

about the author:
dan brown has been active in internet marketing
FOR THE PAST 4 YEARS. DAN CURRENTLY IS WORKING
with the zabang search engine introducing their
new affiliate program, which is due out july,
2009. HTTP://WWW.ZABANGAFFILIATE.COM/ [2]

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